“It is harder to see than it is to express. The whole value of art rests in the artist’s ability to see well into what is before him.”
“Art cannot be separated from life. It is the expression of the greatest need of which life is capable, and we value art not because of the skilled product, but because of its revelation of a life’s experience.”
“Paint what you feel. Paint what you see. Paint what is real to you.”
“Different men are moved or left cold by lines according to the difference in their natures. What moves you is beautiful to you.”
Gain market share through google adwords, pay per click, SEO.
Increase your visibility. Kartoo.com, RealEra.net
Create synergy with marketing mediums. All advertising and marketing comes from the same cloth.
Use mobile marketing — an emerging marketing tool that is proving to do well. “For example, Crunch Gyms made the most of their call-to-action billboard and offered a free guest pass to anyone who brought in a snapshot of their outdoor advertisement. The next wave in mobile couponing will encourage customers to scan product barcodes and receive offers directly at the point of purchase. The beauty of these kinds of incentives? Consumers won’t just opt in, they’ll be the ones actively initiating the request. And, they’re timely, personal and trackable. Marketers can evaluate results and metrics almost immediately, and ideally evolve the transaction into a relationship. ” Salt Branding
Use steaming video on internet sites. YouTube has the second most searches than any other site, more than yahoo. Optimizes your web site.
Social Networking
Facebook, Twitter, etc.
E-Mail Marketing. Reach out, retain, and track e-mail relationships. Engage consumer through polls and surveys.
I saw Gavin Newsom speak at the Hiller Aviation museum in San Carlos on Tuesday. I’ve never seen a political figure speak live. I noticed a ‘combined aura’ that all present collectively radiated, which I would expect is common in these types of events. People were excited and they believed this figure could help solve their problems. Gavin answered a general question, something along the lines of ‘what is your global platform for running as Governor,’ with the story of how he has become the successful person that he is. Wow, talk about a risk taker! Someone that can pull themselves by their own bootstraps. It is inspiring to be in the presence of someone who is so entrepreneurial and lives a lifestyle of forward action. Will he run for Governor or not?!
Marketing is an ongoing process of planning and executing the marketing mix (Product, Price, Place, Promotion often referred to as the 4 Ps) for the mutually advantageous exchange of products or services.
Marketing tends to be seen as a creative industry, with marketing professionals often specialize in one or many of the following areas:
๏ advertising
๏ branding
๏ communications
๏ database marketing
๏ professional selling
๏ direct mail marketing
๏ event organization
๏ field marketing
๏ global marketing
๏ international marketing
๏ internet marketing
๏ public relations
๏ search engine marketing
๏ marketing strategy
๏ social media marketing
๏ strategic management
๏ marketing plan development
๏ market research
Google Launches SearchWiki for Customized Search Results
Posted by: Rob Hof on November 20
After almost a year of testing and some recent earlysightings, Google today is planning to launch SearchWiki, a way for searchers to edit their own search results. When you log into your Google account—and you need to have one for this—you can move a search result up using an up arrow button, get rid of a result with an X button, or suggest another listing with an “Add a result” link at the bottom of the search results page. You can also comment on any result, and others can see those comments. Here’s Google’s video demo:
You’re the only one who will see your re-ranked results, though you’ll be able to click on a “See all notes for this SearchWiki” link at the bottom of the page to see what search results others in aggregate have changed. What’s the deal here? Pretty straightforward, says Google product manager Cedric Dupont: “It gives users more control over their search results.”
Interestingly, in some of the tests of SearchWiki, the comments ended up generating something of a conversation. For instance, a search on California’s anti-gay marriage Proposition 8, people offered their trenchant opinions on the measure. Dupont also figures people will use SearchWiki to get rid of spammy results or to serve as a bookmarking feature for searches they expect to do again.
For now, user re-ranking of results won’t have any impact on future or related searches, but Dupont doesn’t rule out user behavior influencing search results if it proves to produce better ones.
This isn’t an entirely new concept. Microsoft Research’s URank looks similar, and there are other more remotely related human-powered search results at Wikia Search and Mahalo. I’m not sure how many people will actually take the time to do this. But if you’re inclined, it looks like a way to make search results even more useful.
