Marketing in tough economic times

1. Maintain Quality Customer Service.    Target customers you’ve already got.
2. Gain market share through google adwords, pay per click, SEO.
3. Increase your visibility.     Kartoo.com, RealEra.net
4. Create synergy with marketing mediums.   All advertising and marketing comes from the same cloth.
5. Use mobile marketing — an emerging marketing tool that is proving to do well.   “For example, Crunch Gyms made the most of their call-to-action billboard and offered a free guest pass to anyone who brought in a snapshot of their outdoor advertisement. The next wave in mobile couponing will encourage customers to scan product barcodes and receive offers directly at the point of purchase. The beauty of these kinds of incentives? Consumers won’t just opt in, they’ll be the ones actively initiating the request. And, they’re timely, personal and trackable. Marketers can evaluate results and metrics almost immediately, and ideally evolve the transaction into a relationship. ” Salt Branding
6. Use steaming video on internet sites.  YouTube has the second most searches than any other site, more than yahoo. Optimizes your web site.
7. Social Networking    
8. Facebook, Twitter, etc.
9. E-Mail Marketing.  Reach out, retain, and track e-mail relationships. Engage consumer through polls and surveys.
10. Provide Perks